The ultimate test of effective communications is observable, measurable results.  For example, if you sent out a communication asking employees to register for an upcoming training event, you can judge its effectiveness by the response rate.  Or, if you’re posting information on your company’s intranet, you can count the number of times it’s been accessed and you can collect real-time feedback from employees on the site regarding its usefulness.  Another way to gauge effectiveness is to conduct a focus group, where you can quiz the participants on their knowledge of the change program and get their feedback to specific communication messages and vehicles.
 
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