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Do you ever feel like you need an interpreter to keep up with the lingo in your office? Have you ever been in a conversation, pretending to understand what was just discussed, only to rush back to Google after the meeting to find out what the heck was going on?
If so, you’re not alone. Over the past 10 years, Webster’s has recognized thousands of new words, many having to do with technology or corporate-related trends. As long as no one calls me ’404′ I’ll be fine!
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So here’s a few phrases that I’ve heard recently:
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- “Can you send me that deck after the presentation?”
Deck, as in PowerPoint slide show.
- “That’s a hot potato and I didn’t bring my gloves.”
Used when someone is asked a hot topic question and prefers not to answer.
- "Depending on your available bandwidth, I’d like to have you take on a new project.”
Since when is time and energy measured in bandwidth?
- “Let’s take this discussion off-line.”
Used when a conversation relating to only two or three people begins to take over a group meeting. Especially used in conference calls.
- “We’ll take care of the low-hanging fruit first”
On a long list of things to do, low-hanging fruit is the easy place to start.
- PowerPoint Bunny
The person in a team who collects everyone’s hard work and research and creates a PowerPoint presentation.
What corporate speak have you heard?
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Twitter is incredibly popular, but is it incredibly valuable?
I recently read that, like so many other eCommerce start-ups, Twitter is struggling to determine how it will turn a profit. Yet, Twitter’s popularity has taken off over the past year. The number of unique visitors to Twitter has increased a whopping 1448% in the past 12 months!
To put Twitter’s growth in perspective, the most popular social networking site, Facebook, has increased unique visitors by 190% over the last year.
Not bad, but Twitter has a lot to tweet about, and I suspect it owes a lot of its new found popularity to Barack Obama. The Obama campaign really showed the internet world how to capture value from Twitter. They kept loyal followers (and the other team) informed of their every move. The campaign worked to create an army of followers- feeling like they were "in the know," and thus, inspired them to become an army of volunteers and campaign contributors.
However, it seems that now everyone is tweeting about everything…what they had for breakfast that day or what show they just finished watching on TV. These tweeters may be missing out on the real potential of Twitter. What people have failed to grasp is that the power of this tool is in creating a sense of "I’m in the know on something really cool."
Companies like Dell will set the tone for how savvy Tweeters will win the day, while others like Oprah (who I usually love) are missing the boat.
Why? Because DellOutlet uses Twitter for things like letting its followers in on special deals designed just for them, while Oprah is just Tweeting things like the latest celebrity she hung out with.
To the Dells of the world, I say, Tweet on. To everyone else: please spare me the details of your last visit to the loo… that’s really not something I want to be "in the know" on! |
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